BRANDS
Experiences with something to say.
Etiquette Confidential works with brands to create considered, distinctive experiences that bring people closer to the brand.
From concept through to execution, we work across experiential production, brand activations, launches and events, bringing together the creative, logistical and operational details required to make an experience work beautifully in the real world.
The approach is hands-on.
We get into the detail, understand the brand, find the right people and suppliers, manage the moving parts and stay close to the project through to delivery.
The result should feel effortless to the audience, while having a clear purpose behind it.
Experiential Production
We produce experiences from the ground up, working with brands, agencies and partners to bring an idea to life.
This can include:
Brand Activations
Experiences designed to create genuine interaction between a brand and its audience.
Launches & Events
From intimate launches and gatherings to larger-scale events, with production managed from concept through to delivery.
Creative Production
Turning creative ideas into something tangible, working across environments, suppliers, talent, styling, entertainment and the finer details.
On-the-Ground Production
Local production and execution across Auckland and New Zealand, including supplier management, logistics, run sheets, staffing and event-day delivery.
how we work
Every project starts with understanding what the brand is trying to achieve.
From there, we build the experience around it.
We can be brought in from the beginning to help shape the concept, or join an existing creative team to take care of the production and execution.
Either way, we stay close to the detail.
Because the difference between a good activation and a great one is often what happens behind the scenes.
agency partnerships
We also partner with creative, PR and brand agencies to bring experiential projects to life.
Where an agency has the creative direction, client relationship or wider campaign strategy in place, Etiquette Confidential can step in to lead the experiential production and execution.
From developing a production plan and coordinating suppliers through to managing logistics and being on the ground on event day, we become an extension of the agency team.
Collaborative, discreet and solutions-focused, with the ability to take ownership of the detail without adding another layer of complexity.
building our own experiences
Alongside client and agency work, we also understand what it takes to build an experience-led brand from the ground up.
Indoor Padel is our own Auckland-based brand, created, developed and launched from the ground up.
The project has extended well beyond the physical space, encompassing the brand experience, launch event, tournaments, community events, partnerships, activations and ongoing experiences designed to keep people coming back.
From the first concept through to opening night and every event since, the experience has been produced with the same attention to detail we bring to client work.
Building our own brand has also given us a valuable understanding of the commercial reality behind experiential work, from budgets and suppliers to partnerships, operations, audience and the pressure of making an idea work in the real world.
It is a different kind of production when it is your own.
Based in Auckland.
Available for projects across New zealand.
For brand activations, experiential projects and production enquiries, please get in touch directly.